Using mobile game apps to induce young women to make active decision choices


A brand new paper in Oxford Open Digital Well being, revealed by Oxford College Press, signifies that it could be attainable to make use of cellular sport apps to induce younger ladies to make energetic determination decisions to enhance their well being and welfare.

A group of programmers and researchers primarily based in India and america labored to create a direct-to-consumer digital platform for cellular video games, known as Sport of Selection, Not Likelihood, with their first sport for adolescent women known as Go Nisha Go. The sport makes use of discovery and play to attempt to empower younger women to change into energetic determination makers. The sport entails a journey journey story and presents gamers with challenges, conflicts, and negotiations analogous to what they may encounter in their very own lives. Drawing on ideas of game-based studying, a participant experiences the result of her in-game selections by her avatar, the sport’s protagonist. Gamers additionally obtain suggestions on their selections with the choice to play once more and expertise a distinct consequence. All through the sport gamers additionally acquired entry to real-world sources that might present related info, skill-building alternatives, and hyperlinks to healthcare merchandise to assist them navigate points similar to menstrual hygiene administration and constructing profession expertise.

The target of this examine was to develop psychographic profiles to assist sport builders create relatable characters. Researchers performed the examine in 4 Indian cities utilizing a qualitative survey of 105 ladies ages 15 to 19. They used the survey to gather info on the function fashions, households, training, desires, fears, and decision-making powers of the younger ladies.

Primarily, the researchers observe, individuals wished to be seen as obedient, respectful towards dad and mom, and a follower of prevalent social norms. Contributors additionally expressed a need to stay in class so long as attainable and luxuriate in full careers as adults. Whereas the need to stay in training and pursue a profession was widespread, the younger ladies usually lacked the required means to execute these targets. The individuals appeared to have unclear priorities, restricted steerage, and an obscure understanding of the influence of small or large decisions on their future. The researchers observe that growing expertise involving being clear about targets, bettering negotiation methods, and understanding the connections between decisions and outcomes might be used to enhance the sport.

The examine’s authors recognized 4 personas of adolescent women. They may use the traits of those personas to align the sport with the supposed viewers in order that the narrative of the sport and the eventualities gamers discover might be relatable and fascinating.

“This examine represents a novel strategy to analysis for an equally progressive sport for agency-building and well being consciousness amongst adolescents,” stated the paper’s lead creator, Aparna Raj.


Journal reference:

Raj, A., et al. (2023) Psychographic profiling – a way for growing relatable avatars for a direct-to-consumer cellular sport for adolescent women on cellular in India. Oxford Open Digital Well being.

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